Heyday the WT-1 affordable by keeping it simple. It has what you need to get the job done, but not one shred more. It comes with a trailer, pop-up cleats that won’t snag tow ropes, and nonskid decking. It also forgoes an expensive onboard operating system in favor of a tablet-based dash system that pairs with the boat through an app or Bluetooth. The WT-1 comes with a dash mounting for a 10-inch Android tablet.

“We know our place in the market. We’re a value brand,” Yunger said. “We want to broaden the marketplace, attract more people to it, and then give them an enjoyable experience to where if they stay in a Heyday, fantastic. If they say, ‘I really like this activity and enjoyed it, but I want to get a little bit more premium product,’ that’s OK, too. So it’s a nice fit with us and the other premium brands in the market space.”